Let’s get this party started!
Once you’ve filled out the form, we will review your responses and get back to you within 2-3 business days. If we feel as though your project aligns with our offerings, we will send over The Lookout Co.’s pricing guide so that you can better understand our services, pricing, and process. If the project is still a good fit for the both of us, we will schedule a 30-minute Discovery Call to get to know one another and discuss the project further.
We look forward to getting to know you and your business!
Frequently Asked Questions
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All of our brand design packages (Basic, Standard, and Deluxe) include the following elements:
Brand strategy
Moodboard / visual direction
Custom color palette
Primary and secondary logos
Icon/submark
Typography recommendations
Brand guidelines
Both our Standard and Deluxe brand design packages include various additional elements such as brand pattern, social media templates, small print collateral elements, additional icons/illustrations, etc.
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Yes! A 30% non-refundable down payment is due at the beginning of the project to get started and hold a spot on our calendar. The remaining balance will be split into a 30% mid-project payment and 40% final payment.
That said, if you need a custom payment plan, just ask! We are more than happy to accommodate custom payment plans to ensure your brand design project is as accessible and affordable for your business as possible. -
Our Basic brand identity design packages generally takes 4 weeks from start to finish. Our Standard and Deluxe packages can take anywhere from 6-12 weeks from start to finish.
Brand design intensives are 1 week long projects. -
We never design “just a logo” for our clients. Here’s why!
A brand identity designer doesn't just design a logo because a brand is so much more than a single visual element. A logo is like the tip of the iceberg; it's the most visible part, but there's a whole lot more beneath the surface.
Firstly, a brand identity designer considers the brand's values, mission, and personality. These elements help shape the visual identity to ensure it resonates with the target audience. It's not just about creating a pretty picture; it's about communicating a message that aligns with the brand's core identity.
Secondly, a brand is experienced across various touchpoints—business cards, websites, packaging, social media, and more. Each of these elements should work cohesively to create a consistent brand experience. So, the designer thinks holistically, ensuring that every piece of the brand puzzle fits together seamlessly.
Moreover, a brand identity designer thinks about versatility. A logo needs to work in various contexts and mediums. It should look good on a small business card, a giant billboard, in color or black and white. It's about creating a mark that remains recognizable and effective across diverse applications.
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Yes! If you have existing brand elements that you would like to build upon, we are happy to accommodate. Utilizing your existing branding is a strategic approach that not only maintains brand consistency but also reinforces the established brand identity. Send us an inquiry to see how we can elevate your existing branding further.
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Absolutely! A launch strategy is an add-on that is offered for any and all projects (branding, web, packaging, and collateral). Inquire today to learn more about pricing and timelines if you would like to add a launch strategy on to your project.