The Lookout Co. specializes in creative branding and web design to help you stand out and make an impact in the ever-evolving digital landscape.
Create a magnetic and impactful brand
Our Services
Explore our Signature Services
The Brand Launch Kit
A focused, simple, and strategic starting point for building a clear and confident brand.
The Brand Launch Kit is designed for early-stage or evolving businesses that need a strong, intentional foundation without the depth of a full system. This offering pairs a streamlined strategy phase with essential visual identity elements, giving you the clarity and direction needed to show up consistently and professionally. It is built to help you launch with confidence, while leaving room to expand as your business grows.
2-3 Week Timeline
+ Mini brand strategy
+ Primary logo
+ Secondary logo
+ 1 Brand mark
+ Custom color palette
+ Custom typography suite
+ Brand style guide
+ 2 Rounds of revision
The Brand System
A complete, ready-to-use identity built for consistency, recognition, and growth.
The Brand System is a fully developed brand identity designed to support your business as it becomes more established. This package goes beyond the essentials, creating a cohesive visual system with the flexibility to show up across multiple platforms and touchpoints. Every element is thoughtfully built to work together, giving you a brand that feels consistent, recognizable, and easy to implement as you scale.
3-4 Week timeline
+ Full scope brand strategy
+ Primary logo
+ Secondary logo
+ 3 Brand marks
+ Custom color palette
+ Custom typography suite
+ Brand style guide
+ 2 Rounds of revision
The Full Brand Experience
A comprehensive brand built for depth, expansion, and long-term impact.
The Full Brand Experience is a complete, end-to-end identity designed for brands that are ready to invest in a more expansive and immersive presence. This offering includes a deeper level of strategy and a more robust suite of visual assets, allowing your brand to show up seamlessly across every interaction, from digital to physical touchpoints. The result is a fully realized brand that not only looks cohesive, but feels intentional, elevated, and built to grow with you long-term.
4-6 Week timeline
+ Full-scope brand strategy
+ Primary logo
+ Secondary logo
+ 6 Brand marks
+ 1 Brand pattern
+ 1 Print collateral item
+ 1 Digital collateral item
+ Custom color palette
+ Custom typography suite
+ Brand style guide
+ 3 Rounds of revision
Squarespace Website Design
Designed for brands that need a thoughtful, functional website that clearly communicates their offering and supports day-to-day business needs.
The Squarespace Website Design service delivers a well-structured, custom website built with clarity, usability, and performance in mind. The process includes research, wireframing, copywriting, and responsive design across desktop and mobile, ensuring the site feels cohesive and intuitive. Basic SEO, testing, and post-launch support are included to ensure a smooth launch and a website that continues to perform after going live.
3-4 Week timeline
+ 4-6 Pages
+ Wireframing + research
+ Copywriting
+ Desktop + mobile design
+ Basic SEO
+ Testing + quality assurance
+ Performance optimization
+ 1-Week of post-launch support
Creative Retainer
Designed for established brands that need ongoing design support and want a consistent, trusted creative partner for day-to-day collateral.
The Creative Retainer offers flexible, monthly access to design support without the need for repeated project onboarding. Clients reserve a set number of hours each month to use across a range of collateral needs, from marketing assets to internal materials, all at a discounted hourly rate. This arrangement allows for continuity, efficiency, and thoughtful execution as your brand evolves over time.
3-Month minimum contract
+ Social media graphics
+ Newsletter templates
+ Landing page design
+ Fliers, letterheads, etc.
+ Apparel design
+ Small packaging items
+ Stickers, business cards, etc.
+ …and lots more!
With the foundation set, we move into the heart of the project. Strategy and design work unfold in intentional phases, supported by structured feedback and revision rounds. The process concludes with a thorough handoff, equipping you with everything you need to confidently use and apply your brand or website moving forward.
03. The fun begins
After our discovery call, we will finalize the details and get everything in place. This includes signing the contract, submitting your deposit, and completing a new client questionnaire. These steps allow us to gather the information needed to move forward thoughtfully and with clear direction from day one.
02. Project prep
The process begins with an inquiry followed by a discovery call. This is our opportunity to talk through your business, goals, and vision, and to make sure the scope, timing, and approach feel like the right fit on both sides.
01. Let's get connected
Here’s a little about what to expect while working together
WORK WITH US
I'm a Senior Brand Designer and Creative Director with 7+ years of experience creating thoughtful, distinctive brand experiences.
About Emma
I bring strategy and design together to turn ideas into cohesive visual stories. From brand identity and creative direction to digital design, I love shaping the big picture and bringing every detail to life.
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Are you ready to stop sleeping on your brand?
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